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Moving On: Powerful Tips For Selling Your Home
by: W. Troy Swezey
Maybe you're moving to a larger home to
accommodate a growing family, relocating for a new career opportunity, or
purchasing a townhouse for retirement. Whatever the reason for the move, you'll
need to take the necessary steps to sell your home for the best possible price,
within a reasonable amount of time. Where do you begin?
If you're like most people, you'll start by
seeking assistance from a professional. A local real estate sales associate, who
knows your neighborhood, can help you determine a fair market price. The sales
associate should also recommend the extent to which you should make repairs or
improvements to your house.
In order to select a real estate professional
who's right for you, ask family, friends and neighbors for referrals. Attend
open houses and interview several sales associates to find out how professional
or experienced they may be. Get a written outline of how they plan to market
your property and the services they will offer you.
Once you've identified a qualified professional,
the rest is chemistry. Is the sales associate someone with whom you would like
to work closely? Do you feel comfortable with the sales associate as your
partner, working with you to give you advice and acting as your representative?
Does he or she practice a consultative selling approach, focusing on the
long-term client relationship and on the importance of exceeding client needs
and expectations or is he or she caught up in the proverbial 'hard sell?'
The brokerage firm that your agent is associated
with is also important. Research the firm's success rate and commitment to
quality service. Does it survey existing clients in order to ensure customer
satisfaction? What are the results of those surveys? How in tune are they with
consumer needs? Do they offer guidance with mortgages or any discounts for other
home related or moving services?
"To be competitive in today's real estate
market, as agents, we have to offer the buyer/seller products and services above
and beyond the sale. That's why the CENTURY 21 System has established
partnerships with various companies that allow us to offer everything from
mortgages to moving services. This Preferred Alliance Services Program has
enabled us to satisfy a consumer need while maintaining a high-level of quality
service.
Determining your home's fair market value is one
of the most important decisions you'll make during the home-selling/buying
process. Your sales associate can help you set a fair price based on local
market conditions. For instance, she or he will provide sale prices and other
statistics of homes similar to yours that have recently been sold. Prospective
buyers will be comparing your home to others on the market. Therefore, setting a
comprehensive price can determine if your property will or will not sell.
For the first offer made, it's rare that the
prospective buyer matches the asking price. If the offer is reasonably close to
the asking price, carefully consider the offer before you consider turning it
down. Curiously, it's the first offer that can often be the best offer. If the
first offer is unacceptable to you, it may in your best interest to have your
sales associate respond with a counter offer. Whenever considering an offer, ask
yourself if you would purchase the property for the amount being offered. Always
be willing to negotiate, especially if the prospective buyer is pre-qualified
for a mortgage.
Once you decide what terms are acceptable, let
your sales associate negotiate with the prospective buyer to work out the best
agreement for you. You'll need to be patient while the buyer arranges financing
and as the real estate company compiles and prepares pertinent data.
Careful planning and sound advice from a real
estate professional can make selling your home a very satisfying experience.
About The Author
W. Troy Swezey is the author of “TIMING IS
EVERYTHING WHEN IT COMES TO BUYING HOMES." As a Realtor at Century 21 Paul
& Associates, he has helped many individuals with their real estate needs.
Visit his web site to download his free e-book, “REAL ESTATE SECRETS
EXPOSED.” http://www.TroyIsMyRealtor.com
or mail to: TroyC21@usa.net
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