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For Real Estate Agents Only... 26 Point Real Estate Marketing Submission Checkli

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By Kris Mills Copyright 2000 Words that Sell

1. The old cliche` "first impressions are lasting" is ever so true in real estate. What measures do you take to create a "wow" impression with your prospects?

2. Do you express courier out a "pre-listing" package to the prospect before the appointment (even if it's the following day) or do you simply show up?

3. Does your pre-listing marketing collateral creating a memorable first impression or is it ho-hum and run-of-the-mill giving your prospect a ho-hum impression of your business? Is your "pre-listing" kit like the one mentioned on the previous page or did you send a copy of your newsletter, a few brochures and a company profile?

4. Is your marketing collateral professionally and opulently packaged or bound or have you simply coil or ring bound it.?

5. Does your proposal begin by establishing rapport with your prospect?

6. In the first few paragraphs does it state the vendor's main goals or objectives for selling their property?

7. Does each paragraph flow on from the previous one in a smooth fashion or is it disjointed?

8. Does your copy powerfully and convincingly address the fears, or wants and needs of your vendor or does it simply gloss over them quickly?

9. Does it include features, advantages AND benefits (very specific benefits)?

10. Does it give specific points of comparison with other agencies in the area (without disparaging the other agencies)?

11. When you've made claims, have you shown proof that you can deliver?

12. Have you included specific case studies including a brief description of those clients' needs and how you fulfilled those needs?

13. Does it include powerful, bite-sized testimonials?

14. Do your testimonials have headlines, full names of the past clients and suburbs?

15. Have you included photos of some of the clients who have given testimonials?

16. Have you listed all your agency and agent specific awards along with a description of what they mean?

17. Did you include a FAQ section?

18. Did you include a "reasons why" section which gives compelling reasons why they should do business with you and not your competition?

19. Have you included details of past sales which include a description of the property, the address and list price along with "perhaps" a description of how these properties compare with the vendors?

20. Have you included pictures of those properties?

21. Have you included the "key selling features" of their property and mentioned why these features will help sell the property and precisely who these features will likely to appeal to? (what age group, what lifestyle and why)

22. Did you include a specific action plan/time line with your marketing pieces so the vendor knows what activities you are going to undertake when?

23. Are there any redundant words that don't add to the sales message?

24. Does your last paragraph summarise the major benefits you have to offer?

24. Have you used the word 'you' and 'your' twice as often as you've used the words 'I', 'us', 'me'?

25. Have you highlighted important words throughout your copy?

26. Is the copy written in a friendly, conversational tone? Does it build rapport with your reader or is it stiff and impersonal?

Kris Mills and her team at Words that Sell has extensive experience helping Real Estate Agents enhance their marketing results. Kris is the publisher of "Real Estate Letters that Sell". To find out more visit www.realestatelettersthatsell.com or www.wordsthatsell.info

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